Developing your idea into a real business, including corporate structure, operating agreement, cap table, business model, etc

With over 16 years of eCommerce experience, Michael lends his thought partnership and executional strategy to place guardrails on your eCommerce strategy and make sure you’re steering in the right direction.

With a focus on customer experience, all aspects of eCommerce strategy, including Conversion Rate Optimization, will fall into place.

From startup to scale, Michael can give you the assurance needed to grow, including vetting ideas and strategies to make sure every angle is covered.

Acquiring users with investment capital at a positive return on AdSpend (ROAS) is the goal here.

Often times founders and executive teams are relying on growth agencies to drive their paid media strategy and ad buying; Michael has a 360 degree experience from both brand and agency sides, as well as being in the founder/executive seat making decisions. Michael will insure your agencies are creating and executing strategies that work for your business.

Agencies and strategies are not a one-size-fits-all and need sometimes be challenged, and sometimes given space to execute their strategy. Knowing when to push, praise or pause is imperative in performance marketing.

Decision making and executional support on all aspects of eCommerce fulfillment and logistics. This can be a costly and headache-filled experience if done incorrectly.

Experience is key when it comes to eCommerce logistics because something is always bound to go wrong, no matter what your 3PL or operations manager says. Knowing how to quickly provide solutions for your eCommerce logistics issues is imperative to your bottom line.

Michael has overseen fulfillment of hundreds of millions of dollars worth of eCom logistics in his career; including international import and export of shipping containers, as well as complex direct-to-consumer shipments to destinations all over the world.

A Business School 101, knowing how to effectively launch and measure your MVP could save you millions of dollars, and most importantly TIME.

Leverage testing strategies like a “painted door test” to prove your product/service in the market with a nominal investment and major learnings to create your go-to-market strategy and roadmap.

Content production takes on a variety of forms. Michael has been involved in both high-quality productions and scrappy content creation.

Content needs to either educate or entertain; Michael will examine your unique content strategy use case and collaborate as a thought partner to create a content & commerce strategy, as well as determine which content production partners would best fit.

With the emergence of powerful tools like ChatGPT (intelligent chatbot) and Midjourney (illustration & photography creation), knowing exactly how you can leverage these platforms for incredibly quick and efficient growth in eCommerce is key. If you have staff, they should be educated on how to leverage these tools as well.

Whether you’re building out your initial team, expanding your team, making outsourcing decisions, or “coaching up” your existing team, Michael can help provide directional strategy and even executive as needed (Fractional Executive service).

Need off-shore support to to create an efficient use of funds for tasks like design, development, customer service, and administrative tasks? Michael has resources across the board and can discuss which supporting resources are the right fit for your unique business use case.

Are you an expert in your field and need to develop a digital master class or master course? Michael has the roadmap and resources to build and market exactly what you need. Not ready to build? Book an initial intro call and Michael will do his best to give you the most valuable feedback possible.

With connections into major professional athlete marketing agencies, as well as direct access to professional athlete networks, Michael can help develop or execute marketing campaigns or endorsements.

With over 16 years experience in the sports merchandising world, leverage Michael’s connections and strategic planning to raise awareness for your products or services, or create a product or service with talent as a partner.

One of the best ways to hedge yourself in an eCommerce startup, or any startup for that matter, is to first test your product concept in the market with a low budget. We’re looking for quantitive feedback from real traffic and intent without any bias in place.

With product concept testing, Michael can operate as a trusted partner or lead executive with a curated crew of resources to execute product concept testing. Schedule an intro call to learn more about the process and how it has helped clients save up to 7 figures, and most importantly- years of time.