Fanatics Inc
Joined post-acquisition as a Marketing Executive at what is now a $31B global leader in licensed sports merchandise. Led the integration of SportsMemorabilia.com, growing it from $22M to $70M+ in annual revenue. Launched Fanatics' first athlete-driven content strategy — working alongside Peyton Manning, Aaron Judge, Magic Johnson, and others. Integrated business intelligence tools and predictive analytics into the operation — an early bet on connecting data to decisions that shaped how I work today.
SportsMemorabilia.com
Co-founded and scaled SportsMemorabilia.com from zero to $22M in annual revenue before its acquisition by Fanatics Inc — one of the most recognizable exits in the licensed sports merchandise space. Built the operational foundation, eCommerce infrastructure, and team that made the business acquirable. Recognized as an Internet Retailer Top 500 award winner. The systems and processes built here became the template for everything that followed.
Enterprise Client
Advised and implemented the transformation of a $3B private enterprise's B2B digital products into DTC offerings. Designed and executed three painted door tests — allocating $1M+ in paid media to validate concepts before committing to full builds. Two tests confirmed market demand and moved into MVP development; one was sunset before significant resources were spent. Post-launch, scoped and launched an additional MVP. Two concepts remain in active operation today.
MoonBall Media
Orchestrated the zero-to-one launch of an MLB player-owned media company. Developed the flagship show, built the audience growth strategy, and drove the operational infrastructure from concept to revenue. The company became a case study in how athlete-owned media can scale quickly with the right systems behind it.
Nonna Enterprises Inc
When COVID shut down Chiara and her grandmother's in-person pasta-making experiences in their village of Palombara Sabina, Italy, they pivoted to virtual experiences. Parachuted in to oversee eCommerce operations and spearheaded the creation of Nonna's Gold olive oil — preserving the legacy of Nonna Nerina while expanding the product line. The execution was so strong that Shopify selected this as the only 1 of 2.3 million stores to feature in a documentary for their company summit.
Rolling Pin Cafe
Rolling Pin Cafe survived what most small businesses don't. Closed for months during COVID. Loss of a second location (an corporate office building / hotel cafe) that never came back. Six years carrying the weight of dead business debt. Surviving meant growing during the storm. Everything needed to move at once: delivery app integrations, POS hardware and software, better food ordering systems, knowledge bases, staff operations, media and marketing; all while keeping the guests happy and the doors open. We came in as a systems partner, used AI to evaluate operations, analyze transaction data, and negotiate the migration — resulting in $12,000 saved on POS hardware alone, reduced monthly costs, improved enterprise value, and a second concept now in development.
My methodology applies to brick and mortar businesses as much as digital business. Small businesses are the backbone of the US. These "traditional businesses" that have not integrated AI workflows into their business operating system are exposed to sharp, quick competition. If this is you, please reach out for a consult.
Stealth Venture Studio
Built and launched an incubator and accelerator venture studio model alongside an existing paid media agency — whose client roster included Crocs, Factor, and HelloFresh. As Entrepreneur in Residence, drove go-to-market for the studio model from the ground up: onboarded clients, established paid ad testing frameworks, and built the MVP playbooks that defined how the studio operated. Generated over $1M in revenue in year one.
