Transformational Growth Partner

Build Faster.Scale Smarter.With

I work with founder-led companies to identify the workflows costing time and money, build custom AI-powered systems to enhance them, and work collaboratively with teams to create momentum.

Schedule Alignment CallSee the Work ↓
Gallucci — 2026
Process Creation·Systems Implementation·Owner-Operator Intelligence·Artificial Intelligence·Orchestrate AI Agents·Operational Infrastructure·Business Analytics·Growth Engine·Feedback Loops·Minimum Viable Product·Automate Work·Process Creation·Systems Implementation·Owner-Operator Intelligence·Artificial Intelligence·Orchestrate AI Agents·Operational Infrastructure·Business Analytics·Growth Engine·Feedback Loops·Minimum Viable Product·Automate Work·
What I Do

Your businessstill needsJust not foreverything.

Most owner-operators are running their business on instinct and adrenaline. They're good at what they do — but they're buried in the operational noise that comes with growth. Product decisions. Team communications. Data that doesn't drive decision-making. Repeatable tasks eating time that should go to strategy.

I come in as your systems partner. I assess the bottlenecks that are slowing you down, build the infrastructure to handle it, and stay accountable for making sure it runs. Not a consultant who hands you a deck. A partner who builds the system and stays in it.

There's also a new kind of noise: an explosion of software, AI tools, and platforms that all promise to solve the problem. Staying current with what's actually worth your investment is a full-time job on its own. Part of what I do is cut through it — matching the right tools to the right business model, understanding how they connect, and spotting where technology stops being a cost and starts generating a return.

The result isn't a business that runs without you. It's a business where your time goes to decisions only you can make.

Background

Built on operating experience.

I co-founded an Internet Retailer Top 500 Company; built on a category defining domain name as a pure-play eCommerce model within a portfolio of brands, SportsMemorabilia.com became the largest online authentic autograph store globally. Our team scaled it to $22M in annual revenue before its acquisition by Fanatics — now a $31B global leader in licensed sports merchandise. Post-acquisition, I led the integration that grew the business to $70M+ annually.

At Fanatics, I launched the company's first athlete-driven content strategy — working alongside Peyton Manning, Aaron Judge, Magic Johnson, and others. In parallel, I integrated business intelligence tools and predictive analytics into the operation — an early bet on connecting data to decisions that shaped how I work today. Since then I've operated across venture studios, media companies, and high-growth businesses — from a Shopify-featured eCommerce brand to an MLB player-owned media company.

I've spent 20 years at the intersection of operations, growth, and technology. The AI work I do now is built on that foundation — not theory.

01Co-Founder & COO — SportsMemorabilia.com, acquired by Fanatics Inc. Internet Retailer Top 500 Website.
02Marketing Executive — Fanatics Inc, valued at $31B. Drove innovative solutions like business intelligence suite and content-driven commerce.
03Venture GM — Built GTM strategy for Italian-based global experiences business; sold 12,000 units and >$1mm in year one, picked by Shopify as the only 1 of 2.3 million merchants to create feature documentary
04Venture Studio EIR / VP Ecommerce — Built and launched incubator and accelerator model alongside a paid media agency; drove GTM from the ground up and generated $1M+ revenue in year one
05Showrunner — MLB player-owned media company, $400K+ first-year revenue, 200M+ organic impressions
06Thought Leader — Keynote Speaker at European eCommerce Conference, Bilbao, Spain; Contributor at Fox Business Live (the business of sports memorabilia); Panel Leadership at GDS Summit, Domo, et al.
The Common Thread

Every business is different.
There are no templates.

The industries are different. The underlying system is the same. Every business I've touched — from a $22M eCommerce exit to an athlete-owned media company — ran on the same core levers: build the right audience, convert them efficiently, deliver an experience worth remembering, and run a tight operation behind it all.

Audience AcquisitionCustomer ExperienceRevenue OperationsMarketing SystemsDistribution & Logistics

The industry changes. The playbook is built to travel.

Work
Marketing Executive / Acquisition Integration

Fanatics Inc

Joined post-acquisition as a Marketing Executive at what is now a $31B global leader in licensed sports merchandise. Led the integration of SportsMemorabilia.com, growing it from $22M to $70M+ in annual revenue. Launched Fanatics' first athlete-driven content strategy — working alongside Peyton Manning, Aaron Judge, Magic Johnson, and others. Integrated business intelligence tools and predictive analytics into the operation — an early bet on connecting data to decisions that shaped how I work today.

Business IntelligenceContent StrategyPost-Acquisition Integration
Stage:Build→Grow→Scale
$31B
Current Fanatics Valuation
3× (+$50M)
Revenue Growth of SportsMemorabilia.com Post-Acquisition
$300M+
Division within Fanatics Inc
$700M->$3B
Fanatics' Growth During Tenure
$31B
Current Fanatics Valuation
3× (+$50M)
Revenue Growth of SportsMemorabilia.com Post-Acquisition
$300M+
Division within Fanatics Inc
$700M->$3B
Fanatics' Growth During Tenure
Co-Founder & COO

SportsMemorabilia.com

Acquired by Fanatics Inc

Co-founded and scaled SportsMemorabilia.com from zero to $22M in annual revenue before its acquisition by Fanatics Inc — one of the most recognizable exits in the licensed sports merchandise space. Built the operational foundation, eCommerce infrastructure, and team that made the business acquirable. Recognized as an Internet Retailer Top 500 award winner. The systems and processes built here became the template for everything that followed.

I didn't outwork my competition at SportsMemorabilia. I out-systemized them. That company got acquired. Today, AI is how you out-systemize anyone, at any stage.

0 → $22M RevenueAcquisition by FanaticseCommerce Operations
Stage:Build→Grow→Scale
$22M
Annual Revenue at Acquisition
Top 500
Internet Retailer Award
Acquired
By Fanatics Inc
$2M
in owned memorabilia inventory
Top Seller
Ebay, & Amazon
60
Team Size
$22M
Annual Revenue at Acquisition
Top 500
Internet Retailer Award
Acquired
By Fanatics Inc
$2M
in owned memorabilia inventory
Top Seller
Ebay, & Amazon
60
Team Size
Strategic Advisor & Implementor — $3B Private Company

EBSCO Information Services

Advised and implemented the transformation of a $3B private enterprise's B2B digital products into DTC offerings. Designed and executed three painted door tests — allocating $1M+ in paid media to validate concepts before committing to full builds. Two tests confirmed market demand and moved into MVP development; one was sunset before significant resources were spent. Post-launch, scoped and launched an additional MVP. Two concepts remain in active operation today.

B2B to DTCPainted Door TestingMVP StrategyPaid Media StrategyStrategic Advisory
Stage:Build→Grow→Scale
$1M+
Paid Media Deployed for MVP Testing
3
Painted Door Tests Executed
2 of 3
MVPs Still in Operation
1
Premium Domain Acquisition
$1M+
Paid Media Deployed for MVP Testing
3
Painted Door Tests Executed
2 of 3
MVPs Still in Operation
1
Premium Domain Acquisition
Chief of Staff / Showrunner

MoonBall Media

Orchestrated the zero-to-one launch of an MLB player-owned media company. Developed the flagship show "Diggin' Deep" (since rebranded as MoonBall Golf Shows after my tenure), built the audience growth strategy, and drove the operational infrastructure from concept to revenue. The company became a case study in how athlete-owned media can scale quickly with the right systems behind it.

Zero-to-One LaunchMedia OperationsAudience Growth
Stage:Build→Grow→Scale
$400K+
First-Year Revenue
200M+
Organic Impressions
149K+
Social Followers Built
Top 25
Sports Podcast — Spotify & Apple
$400K+
First-Year Revenue
200M+
Organic Impressions
149K+
Social Followers Built
Top 25
Sports Podcast — Spotify & Apple
Venture GM

Nonna Enterprises Inc

When COVID shut down Chiara and her grandmother's in-person pasta-making experiences in their village of Palombara Sabina, Italy, they pivoted to virtual experiences. Parachuted in to oversee eCommerce operations and spearheaded the creation of Nonna's Gold olive oil — preserving the legacy of Nonna Nerina while expanding the product line. The execution was so strong that Shopify selected this as the only 1 of 2.3 million stores to feature in a documentary for their company summit.

I designed and orchestrated the logistics behind Nonna's Gold: the import, boxing, and single-package export of 12,000 bottles to customers in 62 countries. Their experience brand, Pasta With Grandma, is the top Airbnb Experience in Italy, and Chiara, the founder I worked alongside, sits on Airbnb's Host Advisory Board.

eCommerce OperationsGlobal LogisticsProduct LaunchFeatured by Shopify
Stage:Build→Grow→Scale
12K
DTC Product Units Sold in Year One
62
Countries Shipped To, Single-Package Export
1 of 2.3M
Shopify Stores Featured
$70K
recovered proactively finding logistics billing error
#1
Airbnb Experience in Italy (Pasta With Grandma)
12K
DTC Product Units Sold in Year One
62
Countries Shipped To, Single-Package Export
1 of 2.3M
Shopify Stores Featured
$70K
recovered proactively finding logistics billing error
#1
Airbnb Experience in Italy (Pasta With Grandma)
Systems Integrator & Growth

Rolling Pin Cafe

Rolling Pin Cafe survived what most small businesses don't. Closed for months during COVID. Loss of a second location (an corporate office building / hotel cafe) that never came back. Six years carrying the weight of dead business debt. Surviving meant growing during the storm. Everything needed to move at once: delivery app integrations, POS hardware and software, better food ordering systems, knowledge bases, staff operations, media and marketing; all while keeping the guests happy and the doors open. We came in as a systems partner, used AI to evaluate operations, analyze transaction data, and negotiate the migration — resulting in $12,000 saved on POS hardware alone, reduced monthly costs, improved enterprise value, and a second concept now in development. We also implemented a voice AI phone attendant to take and manage reservations, giving staff back over 5 hours a month that used to be spent on the phone.

My methodology applies to brick and mortar businesses as much as digital business. Small businesses are the backbone of the US. These "traditional businesses" that have not integrated AI workflows into their business operating system are exposed to sharp, quick competition. If this is you, please reach out for a consult.

Operational RebuildVendor AnalysisVoice AIAI SystemsExpansion Planning
Stage:Build→Grow→Scale
3×
Revenue Growth
2×
Operation Expansion
5+ hrs
Phone Time Given Back to Staff Each Month by the Voice AI Attendant
↑
Enterprise Value Improved
7x
Awarded "Best Lunch" in Bergen County by (201) Magazine
3×
Revenue Growth
2×
Operation Expansion
5+ hrs
Phone Time Given Back to Staff Each Month by the Voice AI Attendant
↑
Enterprise Value Improved
7x
Awarded "Best Lunch" in Bergen County by (201) Magazine
Entrepreneur in Residence / VP Ecommerce

Stealth Venture Studio

Built and launched an incubator and accelerator venture studio model alongside an existing paid media agency — whose client roster included Crocs, Factor, and HelloFresh. As Entrepreneur in Residence, drove go-to-market for the studio model from the ground up: onboarded clients, established paid ad testing frameworks, and built the MVP playbooks that defined how the studio operated. Generated over $1M in revenue in year one.

Venture StudioGo-to-MarketPaid Ad TestingMVP PlaybooksIncubator / Accelerator
Stage:Build→Grow→Scale
$1M+
Revenue Generated in Year One
3
Concepts Tested
3
Concepts to Market
2
Concepts Sunset
0→1
Venture Studio Model Built from Scratch
$1M+
Revenue Generated in Year One
3
Concepts Tested
3
Concepts to Market
2
Concepts Sunset
0→1
Venture Studio Model Built from Scratch
Reputation

Mike's ability to combine deep knowledge of digital marketing, communication skills, trustworthiness and creativity make him a heat-seeking missile for any company looking to grow their online business faster, cheaper and easier.

Jesse Stein
Jesse SteinFounder & CEO, Hermetic.ai — Serial Entrepreneur, Multiple 8-Figure Exits Angel Investor | Co-Founder & Executive Chairman, SportsMemorabilia.com

Michael was more valuable than I could have ever imagined. He helped me learn about what an MVP was, performance marketing, getting up a website, understanding the digital marketing business. He was really thoughtful about how to help me.

Lonny Sweet
Lonny SweetFounder, Sweet Management Group (acquired by Elevate)

Michael has been an integral component to my company's growth and success. From providing the opportunity to add a multi-billion dollar client to my portfolio — his knowledge, experience and ability to communicate at every level makes him an important asset.

Anthony Seratelli
Anthony SeratelliFounder & CEO, Jersey Filmmaker, Founder & CEO, MoonBall Media, Former Professional Baseball Player

He inspired everyone around him with his innovative spirit and hard working attitude. His staff respected him a great deal, as he collaborated regularly with his team and executed on his word with incredible efficiency.

Veronica Reina
Veronica ReinaOrganizational Change Manager at Boeing / Cisco / Walmart
Client Model

A small portfolio.
On purpose.

I work with a select number of businesses at any given time — across four stages of growth. That's not a limitation; it's focus.

Build
Under $2M
MVP & PMF stage. Systems designed to create the foundation for scale.
Grow
$2M – $10M
Growth stage. Operational infrastructure to support expansion without chaos.
Scale
$10M – $100M
Scale stage. AI systems that give leadership clarity across a complex operation.
Optimize & Innovate
$100M+
Established operations. Finding hidden leverage and driving innovation across the enterprise.
How We Work Together
Schedule Alignment Call

Tell me about
your business.

This isn't a sales call. It's 15 minutes to determine whether there's a genuine fit. Fill this out and I'll review it before we speak.

I review every submission personally. If there's a fit, you'll hear from me within 48 hours.