Business Intelligence
From Human Experience
Michael is a seasoned business leader with nearly two decades of expertise in content, commerce, and technology. He specializes in scaling digital businesses, leading cross-functional teams, and driving data-driven strategy to optimize performance and growth.
As Co-Founder and COO of SportsMemorabilia.com, he grew the company to $22M in annual revenue, dominating organic and paid search, before its acquisition by Fanatics Inc, a $31B global leader in licensed sports merchandise. Now part of Fanatics’ commerce ecosystem, the business generates $70M+ annually. At Fanatics, Michael integrated his DTC team into Fanatics’ memorabilia ecosystem, previously focused on B2B sales, while championing business intelligence tools that provided executives with actionable insights and real-time business performance tracking. He also launched Fanatics’ first athlete-driven content strategy, working with Peyton Manning, David Ortiz, Aaron Judge, Magic Johnson, and Conor McGregor.
Now a Fractional Executive, Strategic Advisor, and Consultant, Michael helps founders and executive teams start & scale operations, enhance performance marketing, and execute digital transformation strategies in eCommerce, media, and technology.
about
Former Co-Founder & Chief Operating Officer of a $70M/yr eCommerce business acquired by billionaire Michael Rubin (Fanatics Inc)
Former Marketing Executive at Fanatics Inc, now valued at $31 billion
Internet Retailer Top 500 Award Winner
Strategic leadership behind three acquired eCommerce websites
Former VP of Business Development for a premium domain acquisition and development portfolio company {Boating.com, Biking.com, Skiers.com, Hobbies.com, Yachting.com, et al.}
Launched Fanatics’ original content strategy, collaborating with legendary athletes like Peyton Manning, David Ortiz, Aaron Judge, Magic Johnson, Conor McGregor, and more
Led operational advisement for a business selected as the only one of 2.1M Shopify stores featured in a documentary at Shopify’s annual summit
Strategic Advisor to an award-winning content studio, supporting productions from high-growth podcasts to documentaries
Advised launch of MLB-player lead media company, generating $800k in year 1
Keynote Speaker at the European eCommerce Conference in Bilbao, Spain
Fox Business Live on-air contributor on the business of sports memorabilia
After career at Fanatics, continued education with Wharton Executive Education, specializing in Scaling Businesses.
With deep expertise across performance marketing, brand building, operations, and logistics, Michael works with founders and executives to answer critical questions:
How should we launch?
Can we test & evaluate our concept first?
How do we acquire and retain users?
How do we grow profitably?
Are we operating at our best?
What content strategy drives reach and revenue?
How do we build operational and logistical excellence around commerce & content?
Most importantly…“how do we find and grow the right people for our growth?!”
Let’s talk about it.
Some Brands Michael Has Worked With…
reputation
“I’m proud to say I worked with Mike for nearly 10 years as Co-Founders. His ability to combine deep knowledge of digital marketing, communication skills, trustworthiness and creativity make him a heat-seeking missile for any company looking to grow their online business faster, cheaper and easier”
-Jesse Stein, 3x Exited Serial Entrepreneur & Angel Investor / Founder & CEO, Hermetic.ai / Former Co-Founder & Executive Chairman, SportsMemorabilia.com
“As an entrepreneur and business owner, I can say Michael has been an integral component to my company's growth and success. From providing the opportunity to add a multi-billion dollar client to my portfolio, and now, with his advisor role, he has helped me grow quickly and exponentially. His knowledge, experience and ability to communicate with entry employees to high-ranking executives makes him an important asset to my company and my future."
-Anthony Seratelli, Founder & CEO, JerseyFilmmaker Inc / Former Professional Baseball Player
“Michael was an absolute pleasure to work! He inspired everyone around him with his innovative spirit and hard working attitude. His staff respected him a great deal, as he collaborated regularly with his team and executed on his word with incredible efficiency. A driven and motivated entrepreneur, it's no surprise he’s continued to grow and excel in his fields of interest. Today, I still consult Michael on tough projects and recommend his business involvement at every level.”
-Veronica Reina, Organizational Change Manager, Cisco / Ex-Walmart
“Michael was more valuable than I could have ever imagined. I pushed back on a lot of things that he was telling - all of which ended up becoming true. He helped me learn about what an MVP was, performance marketing, getting up a website, understanding the digital marketing business. He was really thoughtful about how to help me.”
-Lonny Sweet, Founder of Sweet Management Group & WeFeast
executive services
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Consultant
Personalized Direct-to-Consumer (DTC) eCommerce guidance to help entrepreneurs or executives create, develop, and grow. This service level provides personalized support in a low-commitment engagement, tailoring advice for unique business needs. This includes general business advice, strategy, management frameworks, and goal setting, as well as a focus on marketing funnels, tools, techniques, and technology choices.
Limited Time Commitment / Meaningful Impact
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Advisor
A “medium” size engagement typically provides advice & strategy to the core leadership team of, while not managing other members of the organization or owning tangible deliverables. Michael will observe a client’s quantitative and qualitative data, learn their product, customers, and business to be a thought-partner in weekly sessions.
Medium Time Commitment / High Impact
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Fractional Executive
This role also offers strategy & guidance, but is more hands-on compared to the Advisor role. At least 10 hours per week is necessary to take charge of key deliverables and/or work with teams. Fractional Executives aim to fill specific strategic and executional gaps in a leadership team, which are typically identified through collaboration between the Fractional Executive and company leadership team, with clear SMART goals and roadmaps. Best fit for profitable or funded ventures that need to scale.
Highest Time-Commitment / Most Impact
