Impactful insights.
proven experience.
I’m Michael Gallucci. I partner with founders and executive teams to help them launch, grow, or scale.
With over 16 years of digital commerce experience as a Co-Founder, Chief Operating Officer, and marketing executive on both the brand and agency side, I’ve led companies through the complete life cycle of business; from concept, to testing, executing the build, establishing operations & logistics, analyzing performance, optimizing for profitability, team building, and making quick strategic decisions that scale efficiently.
I’ve been an operating partner of a founding team responsible for building an eCommerce business to $60 million in annual revenue, which was acquired by a $30 billion vertically integrated commerce corporation, spent 6 years as a marketing executive inside that company, and a few years on the agency side working to incubate and accelerate DTC eCommerce and SaaS brands. In 2015, I began incorporating content into my commerce strategy, executive producing original content series’ on behalf of major brands and athletes.
These experiences give me a major competitive advantage to help you as a strategic thought & execution partner to achieving your commerce + content goals; all at a fraction of the time and cost of hiring a full-time executive.
Learn more about my professional background, reputation, and services offered, then schedule an intro call to tell me about your business and goals.
about me
Former Co-Founder & Chief Operating Officer of an eCom business bought by billionaire Michael Rubin
Former Fanatics Inc Marketing Executive
Internet Retailer Top 500 Award Winner
3 owned eCommerce websites acquired
Performance & Brand Marketing Executive
eCommerce Operational & Logistics Executive
Strategic Advisor of Award-Winning Content Studio
Created original content strategy for Fanatics, working with legendary pro athletes such as Peyton Manning, David Ortiz, Aaron Judge, Magic Johnson, Conor McGregor and many more.
Lead operations & logistics for a business selected as the only one of 2.1 million Shopify stores for a documentary feature at Shopify’s annual company summit to all 12,000 employees.
Former VP Business Development of a premium domain acquisition & development portfolio company
Keynote Speaker at the European eCommerce Conference in Bilbao, Spain
Fox Business Live on-air contributor
Wharton Executive Education; Scaling Business
With a broad eCommerce skillset, both tactically and strategically, I help founders and executives answer questions like: How should we launch? Can we test our concept first? How do we acquire users and retain them? How do we grow profitably? Are we operating at our best? How do we build operational & logistical efficiencies around our eCom business? What content strategy is right to drive users and sales?
Most importantly, “how do we find and grow the right people for the job?!”
Let’s talk about it.
Some Brands Michael Has Worked With…
reputation
“I’m proud to say I worked with Mike for nearly 10 years as Co-Founders. His ability to combine deep knowledge of digital marketing, communication skills, trustworthiness and creativity make him a heat-seeking missile for any company looking to grow their online business faster, cheaper and easier”
-Jesse Stein, Founder & CEO, Audience.co / Co-Founder & Former Executive Chairman, SportsMemorabilia.com / Serial Entrepreneur & Angel Investor
“As an entrepreneur and small business owner, I can say Michael has been an integral component to my company's growth and success. From providing the opportunity to add a multi-billion dollar client to my portfolio, and now, with his advisor role, he has helped me grow quickly and exponentially. His knowledge, experience and ability to communicate with entry employees to high-ranking executives makes him an important asset to my company and my future."
-Anthony Seratelli, Founder & CEO, JerseyFilmmaker Inc / Former Professional Baseball Player
“Michael was an absolute pleasure to work! He inspired everyone around him with his innovative spirit and hard working attitude. His staff respected him a great deal, as he collaborated regularly with his team and executed on his word with incredible efficiency. A driven and motivated entrepreneur, it's no surprise he’s continued to grow and excel in his fields of interest. Today, I still consult Michael on tough projects and recommend his business involvement at every level.”
-Veronica Reina, Organizational Change Manager, Cisco / Ex-Walmart
“Michael was more valuable than I could have ever imagined. I pushed back on a lot of things that he was telling - all of which ended up becoming true. He helped learn about what an MVP was, performance marketing, getting up a website, understanding the digital marketing business. He was really thoughtful about how to help me.”
-Lonny Sweet, Founder of Sweet Management Group & WeFeast
executive services
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Coach
Personalized Direct-to-Consumer (DTC) eCommerce guidance to help entrepreneurs or executives create, develop, and grow. This service level provides personalized support in a low-commitment engagement, tailoring advice for unique business needs. This includes general business advice, strategy, management frameworks, and goal setting, as well as a focus on marketing funnels, tools, techniques, and technology choices.
Limited Time Commitment / Meaningful Impact
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Advisor
My “medium” size engagement typically provides advice & strategy to the core leadership team of DTC eCommerce companies, while not managing other members of the organization or owning tangible deliverables. I get into a client’s quantitative and qualitative data, get up to speed on their product, customers, and business enough to be a thought-partner in weekly sessions. Best fit for profitable or funded ventures that need to grow quickly.
Medium Time Commitment / High Impact
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Fractional Executive
This role also offers strategy & guidance, but is more hands-on compared to the Advisor role. At least 10 hours per week is necessary to take charge of key deliverables and/or work with teams. Fractional Executives aim to fill specific strategic and executional gaps in a leadership team, which are typically identified through collaboration between the Fractional Executive and company leadership team, with clear SMART goals and roadmaps.
Highest Time-Commitment / Most Impact
Acquisition.
Retention.
Lifetime Value.
CAC.
TRPV.
CTR.
CPC.
ROI.
CPL.
CVR.
Efficiency.
Sessions.
Shares.
Bounce Rate.
Profit Margin.
Fulfillment Cost.
3PL.
ATC.
SEO.
AI.
ChatGPT.
Midjourney.
Enterprise Value.
AOV.
DTC.
CTA.
Omnichannel.
PCI Compliance.
CRM.
A/B Test.
Bricks & Clicks.
SERP.
SLA.
UX. UI.
Churn Rate.
Cross-Sell.
Up-Sell.
Shopify.
Development.
Design.
Business intelligence.
Predictive Analytics.
Minimum-viable-product.
Collaboration tools.
Funding.
Capital Raise.
Cap Tables.
Acquisition. Retention. Lifetime Value. CAC. TRPV. CTR. CPC. ROI. CPL. CVR. Efficiency. Sessions. Shares. Bounce Rate. Profit Margin. Fulfillment Cost. 3PL. ATC. SEO. AI. ChatGPT. Midjourney. Enterprise Value. AOV. DTC. CTA. Omnichannel. PCI Compliance. CRM. A/B Test. Bricks & Clicks. SERP. SLA. UX. UI. Churn Rate. Cross-Sell. Up-Sell. Shopify. Development. Design. Business intelligence. Predictive Analytics. Minimum-viable-product. Collaboration tools. Funding. Capital Raise. Cap Tables.
