Business Intelligence

From Human Experience

Michael is a growth architect and operational leader who builds, scales, and transforms businesses from 0→1 and beyond.

Starting as an eCommerce entrepreneur, he co-founded SportsMemorabilia.com and scaled it to $22M in annual revenue before its acquisition by Fanatics Inc, a $31B global leader in licensed sports merchandise. Post-acquisition, Michael led the integration that 3x'd the business to $70M+ annually, with many of his original team members still driving growth today. At Fanatics, he launched the company's first athlete-driven content strategy, working with Peyton Manning, David Ortiz, Aaron Judge, Magic Johnson, and Conor McGregor.

Since then, Michael has expanded his expertise across venture studios, media companies, and high-growth enterprises - orchestrating million-dollar business pivots, launching media properties generating $400K+ first-year revenue with 200M+ organic impressions, and facilitating billion-dollar capital raises for major acquisitions. He bridges strategy and execution to drive measurable results across industries.

Now a Principal Consultant and Strategic Advisor, Michael helps founders, leadership teams, and investors navigate complex growth challenges, execute operational excellence, and capitalize on emerging opportunities across content, commerce, and technology.

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SportsMemorabilia.com Fanatics Acquisition

European eCommerce Conference Michael Gallucci Fanatics

about

Former Co-Founder & Chief Operating Officer an eCommerce business acquired by billionaire Michael Rubin (Fanatics Inc)
Former Marketing Executive at Fanatics Inc, now valued at $31 billion
Internet Retailer Top 500 Award Winner
Former VP of Business Development for a premium domain acquisition and development portfolio company {Boating.com, Biking.com, Skiers.com, Hobbies.com, Yachting.com, et al.}
Launched Fanatics’ original content strategy, collaborating with legendary athletes like Peyton Manning, David Ortiz, Aaron Judge, Magic Johnson, Conor McGregor, and more
Led operational advisement for a business selected as the only one of 2.1M Shopify stores featured in a documentary at Shopify’s annual summit
Strategic Advisor to an award-winning content studio, supporting productions from high-growth podcasts to documentaries
Advised launch of MLB-player lead media company, generating $800k in year 1
Keynote Speaker at the European eCommerce Conference in Bilbao, Spain

With deep expertise across performance marketing, brand building, operations, and logistics, Michael works with founders and executives to answer critical questions:

How should we launch?
Can we test & evaluate our concept first?
How do we acquire and retain users?
How do we grow profitably?
Are we operating at our best?
What content strategy drives reach and revenue?
How do we build operational and logistical excellence around commerce & content?

Most importantly…“how do we find and grow the right people for our growth?!”

Let’s talk about it.

Schedule Intro

Some Brands Michael Has Worked With…

“I’m proud to say I worked with Mike for nearly 10 years as Co-Founders. His ability to combine deep knowledge of digital marketing, communication skills, trustworthiness and creativity make him a heat-seeking missile for any company looking to grow their online business faster, cheaper and easier”

-Jesse Stein, 3x Exited Serial Entrepreneur & Angel Investor / Founder & CEO, Hermetic.ai / Former Co-Founder & Executive Chairman, SportsMemorabilia.com

reputation

“As an entrepreneur and business owner, I can say Michael has been an integral component to my company's growth and success. From providing the opportunity to add a multi-billion dollar client to my portfolio, and now, with his advisor role, he has helped me grow quickly and exponentially. His knowledge, experience and ability to communicate with entry employees to high-ranking executives makes him an important asset to my company and my future."

-Anthony Seratelli, Founder & CEO, JerseyFilmmaker Inc / Former Professional Baseball Player

“Michael was an absolute pleasure to work! He inspired everyone around him with his innovative spirit and hard working attitude. His staff respected him a great deal, as he collaborated regularly with his team and executed on his word with incredible efficiency. A driven and motivated entrepreneur, it's no surprise he’s continued to grow and excel in his fields of interest. Today, I still consult Michael on tough projects and recommend his business involvement at every level.”

-Veronica Reina, Organizational Change Manager (Boeing / Cisco / Walmart)

“Michael was more valuable than I could have ever imagined. I pushed back on a lot of things that he was telling - all of which ended up becoming true. He helped me learn about what an MVP was, performance marketing, getting up a website, understanding the digital marketing business. He was really thoughtful about how to help me.”

-Lonny Sweet, Founder of Sweet Management Group & WeFeast

executive services

Advisor

Strategic guidance for founders and executives navigating growth, operational challenges, and market expansion. This service provides personalized support across industries - from content and media businesses to eCommerce, experiences, and venture-backed startups. Includes business strategy, growth frameworks, network introductions, and executive decision-making support.
Limited Time Commitment / Meaningful Impact
Consultant

Comprehensive strategy and execution support for leadership teams tackling complex business challenges. Michael partners with core leadership to analyze data, understand markets, and develop go-to-market strategies. This includes growth strategy, operational excellence, content monetization, team building, fundraising preparation, and performance optimization across digital and traditional channels.
Medium Time Commitment / High Impact
Fractional Executive

Hands-on leadership role filling critical strategic and operational gaps. With a 3-month minimum commitment, Michael takes ownership of key initiatives - from launching new business lines and managing P&L to leading cross-functional teams and executing major pivots. Ideal for companies needing experienced leadership to bridge vision and execution during critical growth phases.
Highest Time-Commitment / Most Impact

Service Details

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Experiences

Client
Nonna Enterprises Inc

Year(s)
2020-2023

"When COVID shut down Chiara & her grandmother's in-person pasta-making experiences in their village of Palombara Sabina, Italy, they pivoted to virtual experiences. I parachuted in to oversee eCommerce operations and spearheaded the creation of Nonna's Gold olive oil to preserve the legacy of Nonna Nerina, and expand their product offering. We sold over 12,000 units in year one and shipped to 60+ countries. The execution was so strong that Shopify selected us as the only 1 of 2.3 million stores to feature in a documentary for their company summit."

Business: Nonna Enterprises Inc

Role: Fractional Executive / GM

Chief of Staff / Showrunner

Orchestrated the zero-to-one launch of an MLB player-owned media company, developing the flagship show and audience growth strategy that generated $400K+ first-year revenue, 200M+ organic impressions across major streaming platforms, and 149K+ followers across social platforms.